Roongta Cinemas Hosts NCR’s Largest Influencer-Cinema Event ‘CineFluence’ – A Groundbreaking Confluence of Cinema and Social Media
Vaishali, Ghaziabad , July 22, 2025 : Roongta Cinemas made history this weekend by successfully hosting CineFluence, Delhi NCR’s largest influencer-cinema experience . The event brought together over 150 top social media influencers from across fashion, food, lifestyle, and entertainment for a day that redefined how cinema interacts with digital culture.
From a glamorous red carpet welcome to exclusive film screenings, live content creation zones, and curated brand experiences, CineFluence transformed the cinema into a creative playground designed for the social media generation.
The initiative, conceptualized by Roongta Cinemas, was aimed at bridging traditional cinema with modern content ecosystems.
Speaking after the event, Sanjay Barjatya, CEO of Roongta Cinemas, said: “CineFluence proved that cinema today is more than just the big screen — it’s a hub for real-time storytelling, digital creativity, and cultural connection. We’re thrilled with the response.”
Ishita Bhatnagar, Vice President – Sales & Marketing at Roongta Cinemas, added: “We witnessed influencers not just attending, but co-creating moments that went viral in real time. The entire cinema came alive with energy, engagement, and innovation.”
Event Highlights:
- Red Carpet-style Influencer Walk
- Live Reel, Vlog & Story Zones
- Branded Pop-Ups, Giveaways & Experience Zones
- A massive digital buzz under the official hashtag #CineFluence
The hashtag #CineFluence trended locally on Instagram and Threads, generating over 4 million impressions in under 24 hours.
